Different Clinique Products for Men and Women
Clinique is one popular brand, not only in New York where it is based, but all throughout America, Europe, Asia, Australia and all over the world. Bioderma from France is another popular brand. Whether surfing the internet or personally going to online shops, the green colored cosmetics are dominating the shelves. And those green colored carry the trademark of the Clinique product.
Clinique is a cosmetic manufacturer of various skin care products, cosmetics, make-up, and fragrances. It has also introduced fragrances and scents for men and women. Toiletries are also produced and marketed, as well as different shapes and sizes of make-up brushes.
Clinique Laboratories, LLC was founded in 1968. It was in August of that year (1968) when Clinique made a debut in the world of cosmetics. It was categorized as the first hypo-allergenic, dermatology-driven product line. It is currently based in New York. Today, Clinique Laboratories operate under Estee Lauder.
What could be the underlying reason for Clinique to maintain its leadership in the cosmetic market? For one, all Clinique products had been tested for allergic reactions to all types of people. The tests are conducted on 600 people, 12 times and the gauge is a zero allergic reaction on all of the chosen samples.
Clinique carries skin care line for both men and women. The products for the skin, for both sexes, range from normal to dry and normal to oily. There are skin care products for ultra sensitive skin. Clinique is keen on conveying the secrets to a youthful and flawless skin – its very easy to follow formula. This involves three simple steps – cleanse, tone and moisturize. Although Clinique is concentrated on skin care line, the company derived a big portion of its gross income from make-up, with foundation as the make-up product with the highest demand. In relation to make-up, Clinique has manufactured make-up brushes to complement its make-up line. The brushes are coated with anti-bacterial solution thus these are also anti-allergenic.
Clinique expanded into fragrance production. Its first fragrance introduced to consumers was Aromatics Elixir which was created in 1975. This fragrance is floral fragrant. However, when Clinique introduced in 1997 the Happy fragrance, this became the best selling scent. There is Happy fragrance for men and women. The Happy scent features for its ingredients the flowers ruby red grapefruit, bergamot, spring mimosa and Hawaiian wedding flower.
The expansion of Clinique continued to give birth to the Bioderma line. This new cosmetic product line which centers on skin care is already taking a share in the cosmetic market.
Clinique products had been consumed for over four decades. The reason for its unprecedented expansion lies on the satisfaction and demand for the product. And with the advent of on-line shops, Clinique is increasing its sales and output.